Why online business?
There is no better time than now to get involve into eCommerce for Malaysian.
According to National eCommerce Strategic Roadmap, online business in our country is growing at more than 10% annually and it is expected to double to 20.8% in year 2020. Currently, the eCommerce contribution to Malaysia GDP is at 5.9% and projected to be 6.4% in year 2020 with a focused government intervention. Furthermore, eCommerce can help companies to build better capabilities, boost productivity and expand market shares. To stay competitive is to adopt eCommerce!
Malaysia also listed six thrust areas and eleven programs of National eCommerce Strategic Roadmap to help grow eCommerce market.
1. Accelerate seller adoption of eCommerce.
2. Increase adoption of eProcurement by businesses
3. Lift non-tariff barriers in key parts of the eCommerce value-chain.
4. Realign existing economic incentives.
5. Make strategic investments in select eCommerce player(s).
6. Promote national brands to boost cross-border eCommerce.
1.Promote and market eCommerce to SMEs to ensure that businesses are aware of the
benefits of eCommerce.
2.Improve SME eCommerce training and talent development by establishing multi-platform,
multi-tool training opportunities to cover the life cycles of SMEs, from entry to maturity
3.Create a one-stop eBusiness portal for SMEs to obtain information about eCommerce,
such as eCommerce readiness surveys, e-business apps, training opportunities, community
FAQs, and financial incentives, among others.
4.Require government agencies to use eProcurement to buy goods and services as a way to
clarify applicability of eCommerce to statutory bodies, Ministry of Finance companies and
5.Encourage government-linked companies’ use of eProcurement by, for example, defining
threshold spending through e-procurement and using self-assessments to accelerate
6.Transform Malaysia’s last-mile delivery network with best-in-class capabilities, including
information transparency, updated standards that include eCommerce, realigned courier
policies, and relevant service-level agreements.
7.Protect consumers’ rights with advocacy programs, making sure that all consumers are
aware of their rights and redress channels.
8.Turn Malaysia into a regional e-Fulfillment hub by providing resources such as special
Commerce zones, bonded warehouses, and special provisions on trans-shipment tax policies
to name a few. (Program Lead: Malaysian Investment Development Authority)
9.Reduce border clearance lead time for inbound and outbound parcels, beginning with the
timely rollout of uCustoms, our Malaysia’s National Single Window.
10.Increase awareness of e-Payment innovations, benefits, and security to include
nationwide consistent messaging to raise awareness of the benefits and security of
11. Promote Malaysian brands in international marketplaces by developing go-to-market
strategies for various countries, platforms, and products to boost exports.
Of course, the above is the big picture of Malaysia eCommerce development. But what can we as little players can do about it?
Well, there are good reasons why small players want to get involve now.
- Low startup costs
Shop rental is eliminated if you don't have physical store. Furthermore, you don't have to hire staffs when you starts small.
- Open 24 hours
Your online business will be open 24 hours to customers all over the world. They place orders while you are sleeping. You get notifications when you are out for short trip and come back to fulfill the orders.
- Flat platform for big and small players
If you have a well-designed website, it can be difficult for customers to detect that you are a small player in e-business compared with other bigger players. You have the opportunity to outperform big player if you have innovative products.
This series of article will help you search products, create your own website (a bit technical if you can handle it), payment and shipment setup, marketing and after sales service.