Amazon finally takes legal action against sellers for alleged counterfeit goods. Amazon has internal quality teams to continuously checking sellers on counterfeit goods, products quality vs descriptions etc. They will issue warnings or close down stores that not meeting Amazon's requirements. This is one step further to protect their customers.
Any marketplaces in Malaysia ready to do that?
11/14/16 Amazon sues marketplace sellers for alleged counterfeit goods
A toy seller is among the vendors Amazon filed lawsuits against in its push to keep counterfeit products of its site.
One suit targets ToysNet of Hacienda Heights, Calif.; Disk Vision of Brandon, Fla.; and individuals who Amazon says sold counterfeit Forearm Forklifts, straps used to carry heavy and bulky items. Amazon, No. 1 in the Internet Retailer 2016 Top 500 Guide, said it removed the fake items in June, and said Disk Vision forged an invoice to trick Amazon into reinstating the product listing. Another lawsuit targets several individuals who allegedly sold bogus TRX Suspension Trainers, an exercise system. The lawsuits were filed Monday in state court in Seattle. Amazon provided copies of the complaints, which couldn’t immediately be verified in court records.
The lawsuits provide details about Amazon’s efforts to fight counterfeits, which include spending “tens of millions” of dollars each year on technology to detect bad actors and potentially counterfeit products. Amazon employs teams of investigators and software engineers who continuously refine the anti-counterfeiting program, which uses artificial intelligence to try to stay ahead of those selling fake goods. Still, the company said that counterfeit sellers kicked off the site can resurface with new accounts to sell the fake goods again.
Amazon acknowledged its ability to fight fakes on its own is limited, so it sought court action to prevent the defendants from opening new accounts and selling the goods again.
ToysNet, Disk Vision and other defendants couldn’t be immediately reached for comment.