Lazada, the Amazon of Southeast Asia, is a privately owned German e-commerce company founded by Rocket Internet in 2011. A year later, Lazada launched it's e-commerce websites in Indonesia, Malaysia, the Philippines, Thailand and Vietnam, then Singapore in 2014. Lazada Malaysia (lazada.com.my), registered under Ecart Services Malaysia Sdn. Bhd. is now 5 years in Malaysia. Lazada initially selling product to customers from its own warehouses and later open to third-party sellers around 2013. Alibaba is now the majority owner of Lazada after inverting USD one billion in 2016. By using Alexa or SimilarWeb as indicators, Lazada Malaysia is the ecommerce website with highest number of visitors, way ahead of 11street, Lelong and Zalora.